We created a simple but powerful campaign idea, using visually-arresting imagery that could work across multiple media, to capture attention and link the new flavour to an iconic and trusted brand. “Look Who’s In The Club” became a clean and minimalistic campaign that reflected the benefits of the product itself and had both consumers and retailers wanting to become a part of “The Club” themselves. 

We looked at how our consumer both shopped the category, and were influenced before coming into the store and built a fully integrated campaign which included digital media, social content, traditional advertising and shopper marketing elements in-store.