Canada Dry • Look Who's in the Club
We helped launch Canada Dry's newest flavour innovation, Lemon-Lime Club Soda. Our fully-integrated campaign spanned all channels from online to in-store and moved the new product off store shelves.
Butterball • Take Turkey Outside
Turkey is more than just a traditional Thanksgiving or holiday meal. To spark a new generation of turkey lovers, we partnered with a hip and youthful Chef to create 12 BBQ videos that asked people to “Take turkey Outside” to their BBQs. We pushed the videos out on social media, and wrapped it up up in a contest. Then we re-imagined their website to be a more contemporary showcase of the new videos, recipes, tools and tips.
Mattel • Virtual Toy Store
We brought a toy store to Toronto Pearson International Airport. For the holiday season we teamed up with toy retailer Wal-Mart and Mattel to create the first-ever interactive, virtual toy store featuring the hottest toys of 2014.
Burt's Bees • Shades
To help Burt’s Bees launch 14 exciting new shades of lipstick, we staged an unexpected art exhibit featuring work that was made of newly introduced shades of lipstick.
YMCA • "That's my Y"
We helped the YMCA stand out and strengthen its place within local communities, in a highly competitive fitness marketplace.
The Ontario SPCA • No Hot Pets
When it comes to leaving pets in hot cars, there can be no excuses.
We partnered with the Ontario SPCA to make people think twice about their assumptions when leaving their pets in their vehicles while they do errands.
Shopper Marketing • Work that works
You’ve probably seen our work. In stores, on shelves, on floors, and at the ends of aisles, featuring promotions, public events and a plethora of products. In fact, we’ve helped build many of our clients’ brand equity from the ground up.