We Won Silver!


This year, at the 2016 Shopper Innovation Awards, we took home a highly coveted title in the path-to-purchase / out-of-store category, for our ideation, creation and execution of Walmart and Mattel’s Virtual Toy Store.

Our unique, one-stop virtual toy store incorporated our first ever browser-to-browser technology allowing consumers to control the experience from their own mobile phone without ever needing to download an app.

Many thanks to our client Mattel Canada, retail partner Walmart Canada and our dedicated team at Brandfire.

#BrandfireCA #ClientLove #InnovationAwards