Brandfire campaign for Hill Street Challenge featured in Strategy & Agency Spy.


Nice to get some recognition from both sides of the border! Check out some of the coverage for our latest campaign for Hill Street Beverages:

Agency Spy article

Strategy article

For those who enjoyed a little too much of the sauce over the holidays and need a little more motivation to stick to their New Year’s resolution of being healthier, here comes the Hill Street Challenge! Where Canadians pledge to go alcohol free for 30 days this January.

Going alcohol-free is great for your body and now it’s also great for charity. When you post your intention to do the challenge on social media you can pledge your support for one of Hill Street’s charity partners, and the winning charity will receive a $10,000 donation.

Brandfire led the development of the campaign strategy and creative, where we humorously portray the benefits of going alcohol free. The campaign included online videos, social creative, and website development. Brandfire also managed the media buying and ongoing optimization within Youtube, Facebook and Instagram.